Is Mac Making a Comeback?
Life just got harder for Dell: Apple just released its new economically priced Mac, the Mac mini. Price? $499. Size? Lets just say it fits in your hand at a mere 6.5 inches wide and 2 inches tall.
According to Apple, "the Mac mini houses a 1.25 or 1.42GHz G4 processor, 40 or 80GB hard drive, a slot-loading CD-R/DVD-ROM optical drive, 256MB DDR SDRAM and ATI Radeon 9200 graphics chip with 32MB dedicated DDR SDRAM — all whisper-quiet." Leave it to Apple to fit these components into an elegent little box weighing in at a mere 2.9 pounds.
Macs have always had an image as expensive computers, usually favored by creative professionals. In contrast, Dell gained their reputation by creating the most inexpensive computer packages, often with whole systems costing less than $700. Dell gained customers from people who probably wouldn't purchase a computer system if it weren't for the bargain price.
Well, now Apple is poised to steal the inexpensive computer market from Dell. I think they will be successful. The Mac mini comes loaded with Mac OS X Panther, based on the Unix operating system favored by governments, Fortune 500 corporations and universities for its stability and security. While over 65,000 viruses and countless other spyware programs infect 90% Windows PC's, Mac OS X is much more immune to such attacks. OS X is also less prone to freezing compared to Windows.
Moreover, Apple expects the massive popularity of the Ipod will help channel curious new customers to the Apple brand. Apple's profits have quadrupled due to Ipod sales. Apple's stock has risen from $12 in May 2003 to $65 this January. I'd say Mac is definately making a comeback.


